As it is a fresh new year, many business owners will be starting to think about their business and how they can take new steps to grow it in 2016. Whether you like it or loathe it, professional networking is vital for business growth and any business owner who really wants to grow their business this year, will need to get involved in it.

There are many different types of professional networking and it is good to use a combination of these to open up your business options. You can attend formal networking events, meet up with clients on a one to one basis, use social media or even just go for a coffee and have a chat with acquaintances.

If you haven’t started professional networking yet or are unsure whether there is any point, you will find that there are various benefits to adopting this form of business development.

5 top reasons to use professional networking to help your business

Make New Connections

If you don’t get involved in networking, how will you make new connections? The main purpose of networking is to speak to people you haven’t formed a relationship with and get to know them and what their business needs are. In this way, you can look at turning your new connections into paying clients.

Professional networking - photo of a person walking through a hallway carrying a rucksack

Build Relationships

You need to be able to build relationships with other people if you want to grow your business and networking is a good way to do it. For instance, if you attend the same networking event every week, you will start to get to know people, what they do and over time, you will gain a better understanding of what you have in common. This can allow you to build a rapport and develop a long lasting relationship.

Raise Profile

You may want to just hide out in the comfort of your home and get on with your work, but if you do this, how will anyone know you exist? As a business owner, you need to get yourself out there and networking is one way to do it. People need to know who you are and what you do if they are ever going to decide to use your services.

Get Support

If you are the only one in your business, it can be difficult someone to speak to, who actually relates to your struggles. As everyone is in the same boat, networking allows you to speak to like-minded people and get support, which can prove to be invaluable for your future business growth.

Improve Confidence

There’s nothing like standing up in front of a bunch of strangers and talking about yourself to get you out your comfort zone! Yes, this is the awkward part of networking events, but you’ll soon find it a walk in the park and your confidence will increase massively as a result. Some people thrive on getting up in front of a crowd and talking about what they do, while others detest the thought of it. Over time though, it is something you will get used to.


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