Now that you’ve got a better idea of what it means to be a freelance copywriter, let’s take a look in some more detail at how to become a copywriter. This advice applies whether you’re just taking your first tentative steps in copywriting, or you’re looking to grow your freelance business. How to become a copywriter – the basics Once you’ve learned how to become a copywriter by learning from example and practising, it’s time Read more…
You’ve probably had that conversation before. Someone asks you what you do for a living and you say, “I’m a freelance copywriter.” They scrunch their face, shrug and say, “So you just sit at home all day? Great, want to go for a coffee? I’ve got the day off!” You sigh and stare off into the distance, thinking about how many deadlines you still need to meet… Working as a freelance copywriter has lots of Read more…
Some are calling this the post-fact era, and we’ve seen just how difficult it can be to tell fact from fiction recently. Events in the UK during the EU referendum campaign, and across the pond in the US presidential elections, have shown that while social media allows us to access more information than ever before, not all of that information is worthwhile – in fact, fake news may be on the rise. Fake news on Read more…
Recruiting a new employee can be risky and there’s never any certainty that they will live up to expectations. The performance at interview and references are all you initially have to go on, so it is no wonder that many employees fail to impress! Occasionally, we have to deal with the fact that we have a bad employee on our hands. If you are concerned about the performance of a new recruit and are perhaps Read more…
We all know that there are benefits for businesses who post regular content as part of a social media marketing strategy. However, it can be difficult to work out what content to post. The purpose of posting on social media is to create a buzz about your products or services and as inbound marketing goes, it is becoming increasingly important. It is not a good idea to constantly post the same content (we have all Read more…
You can easily sit at your desk for 8 hours straight, but that doesn’t guarantee that you will be productive. Productivity is not really about how long you work for, but rather how much work you get done. You can get the same volume of work completed in 3 hours as you can in 5 if you are focused and determined. Whether you run your own business or you work for an employer, your opportunities Read more…
If you are applying for jobs, getting an initial screening call but not actually being progressed to the interview stage, it is time to start considering the reasons why you’re not getting job interviews. If your CV has not resulted in a call from the recruiter, a lack of interview is unlikely to be down to your experience. If you find that you are not progressing to interview, it may be down to other aspects. Read more…
In this guest post, we look at 5 top tips for managers on what to avoid to stay focused and productive. Every new manager wants to be the most impactful, proactive, hands-on manager there is, however, there is a lot of common mistakes that they make. A lot of these mistakes happen while the manager is still in the stage where they are gaining experience and learning the ropes. Being a successful manager is about being Read more…
When you’re running your own business, one of the key skills you can learn is how to deal with difficult customers. Recruit Write gives you the low-down on what you need to do to keep your customers happy – and what to do when they aren’t. As much as we would always like to deal with happy, pleasant customers who pay on time, this is often far from this case. If you run your own Read more…
Some organisations manage to hold onto their staff for years, while others have a revolving door of employees. If yours is in the latter, have you ever stopped and wondered why this may be? A high staff turnover is not just time consuming and expensive, it is also damaging for your reputation. Employees won’t just up and leave if they are happy, so if you want to retain staff, you need to be prepared to Read more…