I read this quote somewhere recently “the internet used to be an escape from real life – now real life is an escape from the internet.” It’s quite a powerful quote and it inspired me to write this blog. It might seem strange for someone like myself, who specialises in digital marketing and content writing, to tell you to take a digital break, but I do believe it is important. Probably even more important, if Read more…
Some organisations manage to hold onto their staff for years, while others have a revolving door of employees. If yours is in the latter, have you ever stopped and wondered why this may be? A high staff turnover is not just time consuming and expensive, it is also damaging for your reputation. Employees won’t just up and leave if they are happy, so if you want to retain staff, you need to be prepared to Read more…
We all know the importance of social media these days, after all, most people spend hours each day trawling through Twitter, Facebook and other platforms. Most businesses know that they should be doing more to promote themselves on social media, but don’t really know where to start or how long to dedicate to the process. There are various social media marketing steps you can take to ensure you don’t fall behind with your social media Read more…
Onboarding new employees is not just about showing them round the office; it is about integrating them into the business. The onboarding process should start from day one – if not before. Incredibly, 33% of new hires start looking for a new job within six months and much of this is down to the onboarding process. If you have ever been in the situation where you have arrived for your first day at a new Read more…
The General Data Protection Regulation (or GDPR as its most commonly known) is due to come into effect on the 25th May 2018. If the mere mention of GDPR is sending shivers down your spine, you are not alone. Statistics revealed by the Federation of Small Businesses show that 90% of small businesses are not ready for the new regulations. Worryingly, around 20% of small business are still not even sure what it is or Read more…
Recruitment can be a struggle; there is no doubt about that. You may be using recruitment agencies to help you source candidates or doing it alone, but are you really getting the level of success you desire? Of course, having an effective recruitment process in place is important, but you also need to carefully consider your brand and whether you could do more to improve your brand identity. What is your brand? Quite simply, your Read more…
The term “company culture” is discussed a lot these days, especially in terms of employee recruitment and retention. If you don’t have an outlined culture, you might be wondering how to establish one. Or if you do have an established culture, you might hear questions like, “Is our company culture attracting the right talent to move the company forward?” First, let’s establish what company culture is. Company culture, in essence, is your company’s personality. Just Read more…
Do you have a social media marketing strategy in place? Without a social media marketing strategy, how do you proceed to achieve your short and long-term social media and digital marketing aspirations? Understanding the world of social media is extremely important first of all. But if you are more experienced with social media, then our 7 top tips are still extremely useful to you. Yes, posting regularly on social media is great, but there are Read more…
Imagine you are about to begin the journey of finding a job, what exactly do you look for? How do you conduct your search? Do you begin by basing your search on the money offered, the location of the employer, a specific industry you specialise within? We have heard a variety of answers to this question, and an extremely common answer is the business perks that are available. Without a doubt, we all work for Read more…
Job hunting is a process that is difficult for both parties involved. For a candidate, job hunting is time consuming and extremely intimidating. For an employer, it can also be time consuming and hiring managers often find it challenging to select the right person from a pile of applicants. Most people don’t particularly enjoy this process, but unfortunately, it’s a necessity. For many people, putting yourself ‘out there’ is often the worst part. Selling yourself Read more…
Technology such as HR software has made huge advances in recent years, with the potential to add efficiency and productivity to the HR department. Recruitment software, or candidate management systems (CMS), in particular, have improved, and mean that the whole recruitment process can be managed online. The candidate journey can be tracked from start to finish. However, as with all new technology, it’s worth considering the pros and cons before deciding to make the change Read more…
Now that you’ve got a better idea of what it means to be a freelance copywriter, let’s take a look in some more detail at how to become a copywriter. This advice applies whether you’re just taking your first tentative steps in copywriting, or you’re looking to grow your freelance business. How to become a copywriter – the basics Once you’ve learned how to become a copywriter by learning from example and practising, it’s time Read more…